Strategies for customer relations are different from company to company. Depending on the focus of the company, the responsibility for customer relations may fall on the sales force or there may be a department solely for this purpose. Some companies feel like customer relations are the responsibility of the entire company. This attitude toward customer relations seems to make every employee work hand-in-hand to develop a satisfied customer base.

This makes for an excellent customer experience from the time the customer walks in the door until they walk out and beyond. This way, if one employee fails to do their part More >